Why Collect William Verdult Art - Three Beauties

According to the Beautiful Asset Advisor, the beauty and uniqueness of art as an asset class is that it gives individuals the opportunity of gaining pleasure and excitement from its ownership in three distinct ways.

1. The first beauty of art is the obvious one of emotional appeal obtained from the visual image of the object.
2. The second beauty of art is the enjoyment most individuals obtain from the process of its acquisition. This includes, but is not limited to, knowledge acquisition, socialization with like minded collectors and experts, excitement of the chase, meeting its maker, etc.
3. The third beauty of art is its longevity and financial performance. Over the last three millennia there has never been a time when art was not important and appreciated. Arts financial performance, based on repeated sale auction transactions, relative to other asset classes has been good but it has higher volatility and less liquidity than most financial assets. However, its low correlation with these other assets may give it an important role to play in portfolio diversification.

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