Verdult Art Market Six Ways to Make Things Happen , Yazzy's at www.williamverdult.com

In this post, we pay special attention to using a Force Field Analysis model to see if we can turn some of the Negative forces into positive forces. Our ultimate goal is to increase Verdult brand awareness, acceptance, and value for investors and shareholders.

Our first negative force, the fluctuation and concern about the overall economy is better left to economist, Wall Streeters and Government officials who spend their time worrying about such things. Although, we should be aware of the overall economy's influence on the Verdult art market, we recognized our ability to directly impact the economy on a macro level is to say the least, not very significant. So we are going to acknowledge  that we have very little influence in impacting the overall ecomony.

The second item, "Confusion in the Verdult art market concerning the value of Certificates of Authenticity or (COAs)" is an area we continue to work. We have a number of posts on the Market Index Blog and The Insider, that address Certificates of Authenticity and their impact on Verdult art. The short and long of things, is that in 2005, their was a dramatic upswing in the value stated on COAs. This upswing can be tracked directly back to Troy Verdult (Verdult young son) and his attempt to promote Verdult art and make a quick dollar.  A number people were approached by Troy Verdult who indicated that their COA values were too low and they required updating at a much higher value which he would gladly do for a fee. He even approached our Corporation. This inflation coupled with the concentration of art in the barter market caused an unbalanced situation between the stated value on the COA, market conditions, and appraisals that can only be corrected with time. The goal is to bring the COAs in line with market conditions and appraised values. The focus is now on not what a young artist's son perceives the value should be, but what the actual market conditions are. In making this adjustment, it is recognized that some people may be holding inflated COAs but over time these COAs will move toward equaling the actual market conditions for Verdult art.

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