Autumn Fairs Are a Barometer of the Art Market, Yazzy's at www.williamverdult.com
Friday, October 16, 2009 at 11:00AM
Van de Weghe Fine Art, New York "The Golfer (John D. Rockefeller as a Golfer)," 1927, by Alexander Calder Over the next two weeks, the post-summer contemporary art fairs, Frieze in London and FIAC in Paris, will provide a fresh reality check on the health of contemporary art according to the New York Times.
Results at the two fairs, together with contemporary art sales this week by Christie’s, Sotheby’s and Phillips de Pury & Co. — expected, on the basis of pre-sale estimates, to be down about 80 percent from equivalent sales last year — could put a brake on a cautious return of optimism to the art market.
With 164 participating art galleries, Frieze is betting on the appeal of novelty with a new section titled Frame, where 29 galleries less than six years old will showcase emerging talent from “less well-known territories, ranging from Australia to Lithuania,” according to organizers of the fair.
“Applications to the new Frame section were so strong we were able to almost double the anticipated size of the section,” the fair co-directors, Amanda Sharp and Matthew Slotover, said in a press statement ahead of the opening.
Still, putting that into context, for this seventh edition of the annual fair, Frieze counts 24 newcomers against 40 dropouts. The ice in the contemporary art market has not quite thawed.
That has been reflected in the current round of contemporary art auctions. Opening “teaser” sales in New York brought in a tepid $4.4 million for Christie’s during a Sept. 23 sale and $5.5 million for Sotheby’s a day later, well below last year’s already weak takings — $6.5 million and $10.5 million, respectively.
The combined low estimates for larger sales in London this week, at £20.8 million, or about $33 million, are a fifth of the low estimate last year of £107 million for the equivalent sales, according to figures published by the two houses.
Ever alert to Zeitgeist, the Frieze organizers have captured the ambient humility in an opening debate questioning whether contemporary art is “elitist, confusing and irrelevant,” and “peddled by unskilled charlatans conning the general public.”









