According to a recent article in the Los Angels Times and artjournal.com, Museums are  losing out to wealthy private collectors who can afford to acquire expensive works. Bottom-line - in today's market they can not compete.

According to the Times art museums exist to acquire and treasure important works for the benefit of you and me. Exhibitions, education and scholarship are all essential, of course. But those activities derive from art museums' primary function -- collecting works that deeply reward the public's admiring gaze.

Unfortunately, economics are challenging all that. Public collecting is endangered by a shortfall of resources, a decline in political support and even a loss of nerve that could cut off the flow of masterworks for the people.

How does this situation impact the works of artist like William Verdult?

It depends. Again, the individual collector and investor have an edge over institutions like museums when competing for Verdult art. However, there are astute investor - who understand that working with museums can be in the best interest of their investment in the long run. We will be providing more information on Verdult exhibits in the coming weeks.

It has always been hard for museums to compete with private collectors, but driven by the scarcity of great old works and an expanding class of wealthy buyers, the recent stratospheric rise of art prices has outstripped most acquisitions budgets.

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The Corporation is directly responsible for having Verdult artwork on major art sites including, Artnet.com, Artprice.com, and AskArt.com.

We have shareholders we are accountable to and we consistenlty review our objectives to keep our eye on the prize.

The prize is to bring William Verdult artwork out of the closet and

1) Increase the cash value of Verdult artwork;

2) Be able to take the artwork to the bank for collateral for those investors that want to;

3) Maintain transparency in the market;

4) Increase the awareness of Verdult through publicity, marketing, and placement on major art sites; and

5) Eventually get the artwork on Sothebys and Christy's.

We are aggressively achieving these goals. We believe that investors and art lovers who own Verdult artwork will benefit from the ability to "instead of saying I have a Verdult and its worth a million dollars without any proof whatsoever; we believe firmly that it is most important to say to a perspective buyer; a Verdult just sold for blank amount in cash – and here are the records to prove it."

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William Joseph Verdult's artwork prices unveiled.

As we indicated in our previous post one of the major goals of the Corporation is to increase the transparency of prices for William Verdult artwork. In doing so we want to make sure that prices of actual "cash sales" of Verdult artwork are maintained and published by the major on-line research and resource outlets.

 

Click to see sales data

In providing transparent prices, we believe the transparency will help art lovers and investors gage the actual value of their artwork, and will open the door for William Joseph Verdult artwork to be sold at premier on-line auction houses such as Christies, Sotheby's and Butterfield's. .

Another key goal of the Corporation is to ensure that the artwork is fully considered as a distinct and separate asset class like stocks, bonds and real estate. In addition, our objective is to ensure that Verdult artwork can be used to help art lovers, investors and shareholders leverage their art holdings, by using their artwork where appropriate in collateralized "cash" loans and other cash investment opportunities.

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